ADVENTIST HEALTH
Brand Refresh + Orthopedics Campaign
As Associate Creative Director at BPD Healthcare, I led a large-scale brand refresh for our client Adventist Health, a leading West Coast healthcare system. The refresh spanned over 50 service line campaigns—including orthopedics, cardiology, oncology, and more. I concepted and directed integrated campaigns across digital, traditional, and broadcast channels, collaborating with our studio production team to deliver more than 1,000 assets monthly. Our work played a key role in elevating Adventist Health’s brand presence across all hospitals and markets.
The project featured here is the Bakersfield Orthopedics and Sports Medicine campaign, launched in conjunction with the 2025 Super Bowl. Designed to feel personal and authentic, the campaign showcased real local patients alongside their orthopedic surgeons. I co-wrote the commercial scripts with my copywriting partner, then used Midjourney AI to create storyboards that accurately reflected the patients' stories. I led the planning, direction of the shoot, and oversaw production of all campaign deliverables, which included billboards, print, digital and social ads, a regional Super Bowl commercial, and two additional commercial spots to keep the campaign fresh. The campaign was a huge success in Bakersfield, CA, with an increase of orthopedic and sports medicine appointments.
Orthopedic Campaign - Super Bowl Commercial
Storyboard concept created with Midjourney AI to visually communicate the commercial’s look and feel. Custom-generated imagery reflected Bakersfield, California and the cast, helping sell the concept to the client more effectively than stock photos could.
Orthopedic Campaign - Print Ads
Orthopedic Campaign - Social Video Storyboard
Brand Refresh
As part of the Adventist Health brand refresh, my team set out to modernize the messaging and visual system to better align with the organization’s purpose of helping people live to their full potential. Earlier campaigns leaned heavily on optimistic themes but lacked clarity around the care Adventist Health provided. We introduced more grounded, benefit-driven messaging—like “More comeback stories start here”—that clearly connected the brand’s promise to real patient outcomes. Visually, I designed a full suite of new templates for digital, print, and video tactics, creating a flexible and cohesive system that could scale across service lines. With simplified layouts, refined typography, and a more contemporary design language, the updated brand stood out in a crowded healthcare market while remaining true to Adventist Health’s mission.
Made for More 1.0
A heavy emphasis on “MORE” inspires Adventist Health’s communities to see themselves living richer, more satisfying lives with the help of Adventist Health’s care. We highlighted the patient benefit of receiving their care and expertise, but sometimes left out the context of what Adventist Health offered.
Made for More 2.0
An integration of clinical imagery, lifestyle imagery and specialized messaging tailored to regional clinical campaigns that highlight Adventist Health’s expertise.
