JEEP

Web Design for 2023 Models

In 2022, I had the exciting opportunity to lead the website design for Jeep. As Senior Art Director, I developed the visual direction and designed each page with a focus on highlighting key features for each of Jeep's latest models. The site was built using a modular component system with over 50 flexible layouts and interaction types. I strategically selected and adapted these modules to showcase each vehicle’s strengths while aligning with the brand’s business goals. Collaborating closely with backend developers, I oversaw the project from concept through launch, ensuring design integrity and smooth execution. In addition to the 2023 model pages, I designed a new section dedicated to Jeep’s upcoming electric vehicles—informational content aimed at building excitement and capturing leads for future EV releases.

Below are a few of the pages I designed, starting with the two Electric Vehicle informational pages.