T-MOBILE

Go5G Campaign

In 2023, I served as Senior Art Director on T-Mobile’s Go5G Campaign, a bold, graphic launch that announced the nationwide expansion of their 5G network. I developed a striking visual direction across digital and print, storyboarded campaign videos, and collaborated with a 3D artist to conceptualize dynamic in-store signage designed to grab attention and drive engagement. These visuals were implemented across all U.S. retail locations, with custom executions for key cities like Las Vegas, Chicago, and New York to fit each store’s unique layout. At the Times Square flagship, the campaign took over dedicated exterior ad screens, turning the space into an eye-catching, larger-than-life experience. The campaign resonated in a big way, helping T-Mobile gain over 6 million new customers.